Once I was in a project of developing a new mobile application. A project with a group of six team members from IT and business students. Our group has different expertise including software developing, marketing, entrepreneur, and digital business.
Our mobile application was named HowAbout. The name came from a member’s frequent saying. He usually starts a conversation or a pitch by “How about …?” We also realized that almost everyone shares the same habit that when we have a problem, we always google “how…?” or when we would like to propose some ideas like “how about this/that…?”
In a brief, HowAbout is a mobile application that matches people together to enjoy lunch/coffee/sport together with the location-based technology on the mobile. The matching is done randomly, although you have a chance to select certain criteria for the lunch mate. The app, then, will suggest a nearby restaurant/cafe for them with a special discount. It is not supposed to be a dating app, just an app that brings people together. As students at that time, we all somehow had a school day that friends were absent, and we had to have lunch alone. Finnish people are generally shy and highly respect a personal space, they rarely sit next to a stranger and starts a conversation.
As students at that time, we all somehow had a school day that friends were absent, and we had to have boring lunches alone. Finnish people are generally shy and highly respect a personal space, they rarely sit next to a stranger and starts a conversation. Therefore, the idea behind this was to connect strangers to have a surprise lunch/coffee tea, to start with University students.
Besides my main contribution to developing the business model and marketing strategy for the app, with the special love for marketing and branding, I took responsibility for designing all the marketing material for the application.
I started with a logo for the app. The idea for the logo was:
The sky blue is a favorite color of Finns and also mine. The orange, I read somewhere that orange color represents activity. It also stimulates customers to purchase more product than other colors. Orange also has high contrast with the blue. These two different colors represent two strangers will connect/meet in the center.
This design is printed on the t-shirts for all team members in pitching and exhibition day (with extra taglines: “There’s a new app in town” and “Ask me about it!”.
And this is a poster used in the exhibition day:
The standee for marketing in the University cafeteria and nearby restaurants