Helsinki, Finland


Phở Päivä (Day of Phở ), an unique culinary campaign in Finland!

Last week, if you are living in Helsinki, you may have seen the Phở Päivä campaign (7.12.2020-12.12.2020) 🍲It is a cultural campaign to celebrate the Day of Phở on the date 12.12.2020 for the first time in Finland. Phở, an iconic Vietnamese dish, is always the most beloved Vietnamese dish of worldwide food lovers💖. The…
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Vietnam's startup landscape in 2020

Vietnam’s Startup Landscape in 2020 (P.1)

With the rapidly growing rate of the internet economy, the internet penetration in Vietnam (66% in 2019), and the tremendous support from the Vietnamese government, the tech startup landscape in Vietnam is now bustling than ever. Concurrently, there is a surging inflow of foreign investment more than US$30 Billion. Vietnam has seen the numerous tech…
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Email Marketing

Email Marketing – Data Clues and Actions

Hi there, We all know how efficient email marketing is in the digital marketing world nowadays. With each email subscriber, we receive tremendous valuable data. The data provides us with more insights about our potential customers. However, do we really know what to do with the data obtained through the email marketing channel? How to…
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Instagram Insights Analysis and Metrics

As said earlier on the previous post with the topic of personal branding on social media, I use my Instagram Insights to see how data can help me grow followers and becoming more influential on this channel. Let’s find out together! There are two broad metrics to measure on Instagram: individual post metrics and account…
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promote personal brand on social media

How to build personal brand with social media

How can I use social media to promote my personal brand as a Marketing analytics enthusiast and a foodie at the same time? This question has stuck in my mind for a while. And, with a friend’s encouragement, I set up an Instagram account @annietaste as a food reviewer! I give honest reviews about different…
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data driven for workplace diversity

Data-driven to promote workplace diversity

Interestingly, more and more companies concern about the diversity in their workplaces, especially male and female ratio in technology companies. Diversity in the workplace is as important as sales and revenue growth. It creates the sustainability of a business. It brings more creative ideas to solve different problems of the business within healthy working environments.

Customer Analytics basics to win your customers!

I was spending a whole week to complete the Customer Analytics course. It is a part of the Marketing Analytics online serial courses at the Wharton University of Pennsylvania on Coursera. This course helps me not just review the knowledge of business analytics, specifically descriptive model, predictive model (regression model and probability model), and prescriptive…
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“Live to eat, not eat to live” is becoming a stronger motto in me

Do you know that one of my mottoes is “Live to eat, not eat to live!”. The cuisine has become one of my most important hobbies since I moved to Finland 10 years ago. Tracing back to the root where I am from, each member of my family is a foodie. It was quite funny…
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Game Analytics – Prediction models (P.3)

Counting customers in mobile business_The case of free to play What: Prediction of users purchasing behavior in free to play models as it is a major challenge, the vital importance of managing marketing expenses and designing game mechanics. Reason: measurement to increase the game’s profitability, identify their most profitable users.

Game Analytics – Prediction models (P.2)

Gamer’s playing hours From game operator’s perspective, they want to know: How many players will join the game? How long will they stay in the game? (The length of time since player first joined the game to the time of his/her last login.) Gameplay hours & patterns are embedded in their game hours. Will the…
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