Helsinki, Finland
annie@anniepham.fi

Blog

Descriptive statistics using R

This project was done with a dataset of players of Sngame Company. The project aimed to predict the time spending game and the game purchase made by these players. I used the regression model, precisely with 2 linear models

Marketing material design

Once I was in a project of developing a new mobile application. A project with a group of six team members from IT and business students. Our group has different expertise including software developing, marketing, entrepreneur, and digital business. Our mobile application was named HowAbout. The name came from a member’s frequent saying. He usually…
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VISOR Business Model

VISOR Business Model is a research of El Sawy and Pereira (2013). The framework aimed to reach a unified business modeling framework for digital platforms. The purpose of developing this framework was to understand the dynamics of the ecosystem in the digital business. It is a complicated issue because “ecosystem is turbulent because major players…
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The Cloud Computing changed the software industry and mobile business?

This writing introduces briefly the impact as advantages and challenges of the cloud computing on the software industry and mobile business. The writing focuses on answering two questions: What are benefits and advantages that cloud computing technology drives for mobile services in m-business? What are challenges and obstacles that enterprises of the ecosystem face in…
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Social Media in Employer Branding

This is my Master’s Thesis which was published in Dec, 2016.

The topic is “The use of social media in enhancing the Employer Brand”

Prediction Models for Mobile Games (P.1)

This is the excerpt for your very first post.